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Streaming & Playlist Manager

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Streaming & Playlist Manager

Central London

Job Details

Our client, a global music label is seeking a Streaming & Playlist Manager to maximise marketing reach and connect consumers with the label catalogue. There is a strong focus on growing the label’s streaming models and developing playlisting strategies.

Key Responsibilities:

  • Identifying marketing & commercial opportunities for the creation & marketing of playlists, playlist brands & streaming with a focus of driving label marketshare.
  • Create and collaborate on Global marketing campaigns across all streaming partners.
  • Using insights, analytics & consumer insights to inform effective playlisting initiatives, marketing & commercial decisions.
  • Undergoing detailed analysis to understand the complexities of playlist behaviours across all consumer types.
  • Working closely with label teams around the world, identifying growth areas and reacting to analytics &consumer demand.
  • Allocating ad inventory to maximise effective playlisting opportunities.
  • Sharing the effects of marketing initiatives responding quickly to changes required.
  • Devising and implementing initiatives to grow premium user bases, converting users from ad funded access.
  • Creating basic advertising assets (banners, HPTOs and radio ads) & traffic assets to media partners.
  • Working closely with digital account leads to maximise opportunities across business partners.
  • Work with brand partner teams to develop new playlist opportunities.
  • Integrating robust social strategies to grow playlist engagement & market share.
  • Liaising with global stake holder teams, label teams and Artist Management representatives to grow playlisting to set KPI’s.
  • Identifying new ways to market existing & new playlist brands.
  • Learning and sharing best practices across label teams.




  • A passion for a wide range of music genres & styles including new release & catalogue.
  • Solid marketing experience within demonstrable experience of streaming and subscription services.
  • Proven experience in marketing practices to acquire audiences.
  • Ability to work with a global team understanding local cultural differences.
  • Good understanding of consumer insights & segmentation practices.
  • Comfortable using data & analytics to inform key decisions.
  • Very good communication skills.
  • Second European language also advantageous.
  • Experience using Adobe Creative Suite (CS6) and advanced Excel user is preferable.
  • Good understanding of metadata & digital supply chain processes is desired.


Job Type



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