Senior Manager. Digital & Audience Strategy 0448

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Senior Manager. Digital & Audience Strategy 0448

Central London

Job Details

Our client, a legendary classical/crossover record label, is seeking a Senior Manager. Digital & Audience Strategy to foster fandom for the company’s artists.

Key responsibilities will include:

• Engaging with new technologies, consumer trends, innovations, platforms, and online communities to garner fanbases for the roster.

• Establishing strategies for campaigns to engage fans prior to releases.

• Communicating back to the organisation the insights, learnings, and developments around audience and community growth.

• Encouraging the wider digital and marketing teams to seek new opportunities for fanbase augmentation.

• Engaging social media agencies for artist campaigns.

• Acting on insights and interpreting reports, analysing results and feedback.

• Using understanding of YouTube, TikTok, Meta, Snapchat, Discord, and Twitch platforms.

• Developing eCRM/SMS/WhatsApp best practices.

• Formulating digital plans and community strategies for each artist.

• Overseeing the Influencer strategy.

• Educating artists on best practices and their social positioning.

• Deploying consumer research and consumer behaviour in tactics and the identification of new opportunities.

• Managing relationships with Meta/Instagram, Twitter, Google/YouTube, Snapchat, TikTok, Triller and other key platform partners.

• Proactively integrating new digital deals with promotional planning.

• Commissioning bespoke content and tools for third party placement.

• Negotiating added media value around exclusive content.


• Genuine interest in data and the digital landscape.

• Authentic passion for music.

• Proven track record with delivering multiple fan and partner activations.

• Demonstrable experience building and managing databases.

• Basic HTML coding skills.

• Knowledge of website and asset hosting.

• Knowledge of Photoshop, Dreamweaver, or similar graphics software.

• Experience with WordPress CMS.

• Experience in responsive cross-browser and device web design.

• Good knowledge of data segmentation and Google Analytics.

• Able to self-motivate and organise workload priorities.

• Excellent verbal and written communication skills.

• Able to deal with people at all levels of the organisation.

• Strong relationships with key platforms such as Twitter, Google, Meta, and Snapchat is desirable.

Please note that due to the volume of submissions, only successful candidates who meet the exact requirements will be contacted. If you have not heard back within 10 days of submission, please assume that your application has been unsuccessful on this occasion.

The Music Market/Arts and Media are an equal opportunities employer who supports diversity in the workplace.


Job Type



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