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Senior Campaign Manager

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Senior Campaign Manager

Central London

Job Details

Our client, an iconic record label is seeking a Senior Campaign Manager to create  international and domestic marketing campaigns.


Key responsibilities will include:

  • Producing and managing innovative content marketing campaigns related to your designated artists, projects and activities.
  • Liaising regularly with artists and their management to discuss any relevant marketing issues.
  • Supplying creative agencies with briefs and selecting the best treatment to meet the spec.
  • Utilizing A&R/Digital/Audience/Press/Promotions/Sales to ensure world class campaigns come to fruition.
  • Providing oversight over pitching, production and delivery of all ad formats, behind the scenes, official interview and promotion ideas.
  • Instigating photo sessions, attending photoshoots, selecting photographers, drafting contracts and distributing contact sheets to team for approval. The same process can include video sessions when appropriate.
  • Obtaining approval from Artist Management and Head of Marketing for the selection of the designers / creatives.
  • Liaising with A&R and producers of domestic roster acts with regards to master delivery, mixes, samplers, label copy, music samples and technical issues relevant to the initiation and marketing of a product.
  • Overseeing all market research activity both on and off-line, liaising with relevant insight teams.
  • Managing the digitisation of visual marketing and advertising assets as far as feasible.
  • Integrating technologies of both creative and business.
  • Publishing weekly marketing updates for the label.
  • Managing relevant artist showcases and events.
  • Coordinating retail-marketing strategy across specialist retails and DSPs globally with the commercial team.
  • Executing the production of artist in store PAs and other promotional activities involving live performances.
  • Operating within agreed budgets, using the computerised budget control system and keeping accurate records of expenditure.
  • Devising with Digital and Streaming teams cohesive campaigns across all campaigns.
  • Collaborating with Head of Marketing and media buying agency in managing every aspect of each campaign media strategy schedule.
  • Maintaining awareness of marketing cost-per-unit and the commercial context of any given album or project.


Essential Requirements:

  • Proven experience of successfully managing huge global campaigns for pop orientated acts within a label.
  • Solid experience of working at Campaign Manager level.
  • Proven knowledge of charts, trends and artists.
  • Ability to make decisions, working autonomously.
  • Experience managing budgets.
  • Proven ability to contribute to commercially successful and innovative marketing strategies.
  • Excellent relationship-building and relationship management skills.  
  • Tactful and diplomatic manner.  
  • Strong communication skills, written and verbal.
  • Experience assisting photo shoots, including managing budgets, briefs and contracts.
  • Experience of working with and guiding external creative and media buying agencies.  
  • An interest and proven experience of digital marketing.
  • Able to represent the company across inter-disciplinary groups.


Desirable Requirements:

  • Experience of creating and delivering digital campaigns.
  • Experience assisting with TV advertising campaigns.
  • Excellent contacts with photographers and creative agencies.

Please note that due to the volume of submissions, only successful candidates will be contacted. If you have not heard back within 10 days of submission, please assume that your application has been unsuccessful on this occasion.


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