Research Manager, Global Brand Tracking 0438

Our client, a global media and retail company, is seeking 6-months temporary cover for a Research Manager, Global Brand Tracking to use their marketing research acumen for the role.

Key responsibilities will include:

• Supporting the global brand tracking lead.

• Serving as a dedicated recourse to elevate brand tracking programs for global teams.

• Working to focus on scaling up tracking programs for expansion in different locales.

• Reviewing current tracking status and requirements for countries targeted for expansion.

• Managing the adjustments needed and program scaling with a third-party tracking agency.

• Working on the development of a dashboard solution.

• Supporting and helping to develop the intake process and framework for brand tracking changes and requests.

• Working with the brand tracking Lead to identify insight and deep searches into trends within tracking data to build local and global insights.

Requirements:

• Substantial marketing research experience.

• Experience using and analysing large volumes of data and metrics.

• Experience using research tools to measure impact and determine improvements.

• Excellent organisational skills and project/program management experience.

• Experience allocating resources and partnering with various teams.

• Experience presenting metrics and progress to senior leadership.

• Direct experience running tracking studies across multiple countries with 3P vendors.

• Experience writing surveys, creating sampling plans, weighting plans, and managing fieldwork processes with third party vendors.

• Functional proficiency using SQL and Tableau, Qualtrics, SPSS, Q, etc. is desirable.

Please note that due to the volume of submissions, only successful candidates who meet the exact requirements will be contacted. If you have not heard back within 10 days of submission, please assume that your application has been unsuccessful on this occasion.

The Music Market/Arts and Media are an equal opportunities employer who supports diversity in the workplace.

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