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Marketing Manager

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Marketing Manager

Central London

Job Details

Our client, an international music company islooking to recruit a Marketing Manager for a major record label.

Key Responsibilities:

· To create, manage and deliver successful and profitable marketing campaigns and strategies for UK and international releases.

· Manage consumer marketing plans for the artists on your roster.

· Work closely with the label to deliver cutting-edge strategies across the business.

· Keeping individual artist budgets in line with the agreed spends.

· With the Marketing and Finance heads, develop and build robust sales versus spend models to inform short and long term campaign planning and execution.

· Work with digital and the central insight team to plan and execute a regular market research programme to inform campaign planning, timing, excellence and longevity.

· Plan multi-platform advertising campaigns with the media agency.

· Devise effective and innovative digital campaigns.

· Work closely with the commercial team to undertake operational and creative responsibility for the label’s e-Commerce programme.

· Instigate and manage /co-manage photo shoots, video shoots and creation of all creative content to support all release campaigns.

· Develop strong relationships with artists and artist management.

· Ensure all information regarding release plans, changes, developments etc. is accurately communicated to all departments.

· Be prepared to adapt to an ever changing music landscape. 


Candidate Requirements:

· Proven knowledge of charts, trends and artists.

· Ability to identify and nurture artist talent.

· Have strong knowledge of the streaming space and playlisting, especially on Spotify and Apple Music services.

· Proven capability to work autonomously, demonstrating the ability to make decisions in a high-stakes environment.

· Drive, motivation and managerial skills to take projects from inception to completion, often simultaneously and under pressure.

· Experience of working with acts of various sizes and budgets.

· Experience of effectively managing budgets to minimise spending and maximise profits.

· Success at incorporating digital activity into marketing campaigns.

· Excellent communication and interpersonal skills.

· Successful experience negotiating.

· Experience managing photoshoots and video production and other creative projects, including briefing creative agencies.


Job Type



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