Marketing Manager 0314

Film / TV
|  Posted on:

Marketing Manager 0314

Film / TV
Central London
TBC

Job Details

Our client, a global streaming company, is seeking 6-months of temporary cover for a Marketing Manager position.

Key responsibilities will include:

• Developing and implementing ATL campaigns across northern European territories.

• Using experience of buying and planning across ATL media channels to establish best practice.

• Managing third party agencies to work across the ATL processes that cover planning, delivery, and reporting.

• Working across a range of teams to develop best practice within ATL media planning to include audience definition and measurement.

• Handling the ATL media budget with efficiency and accountability.

• Sustaining robust working relationships with external agencies and partners.

• Taking responsibility for the overall regional reporting.

• Proactively introducing the adoption of new media platforms, solutions, and technologies.

Requirements:

• Proven track record managing ATL campaigns worldwide within multi-million pound ranges.

• Demonstrable experience of building, executing, and scaling cross-functional marketing programs.

• Previous experience managing alignment with cross-functional teams.

• Expertise across TV, OOH, Cinema, Digital Display, Online Video, and Paid Social.

• Experience using data and metrics to measure and improve outcomes.

• Experience with different measurement methodologies such as MMM, Brand Lift Studies, Regional Testing) desirable.  

• Understanding of digital media platforms such as Facebook, Ad Manager, and DoubleClick desirable.

• Excellent communication and presentation skills.

• Interest in entertainment industries.

• Confident working in a fast-paced environment.

Please note that due to the volume of submissions, only successful candidates who meet the exact requirements will be contacted. If you have not heard back within 10 days of submission, please assume that your application has been unsuccessful on this occasion.

The Music Market/Arts and Media are an equal opportunities employer who supports diversity in the workplace.

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Temporary

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