Head of Loyalty 0713

Our client, an innovative, groundbreaking live music entertainment company, is seeking a highly driven Head of Loyalty to advance the company’s customer loyalty strategy.

Key responsibilities will include:

Taking responsibility for the long-term strategy and strategic development of the loyalty programme and delivering on budget.

Serving as the lead for loyalty programme and loyalty-based marketing plans, working with the marketing team.

Ensuring the programme stays in alignment with wider marketing plans.  

Progressing the development of the company’s customer loyalty programme to increase the number of customers and repeat customers, devising creative schemes to that end.  

Working to improve customer engagement with the customer loyalty programme.  

Delivering the loyalty programme strategy in conjunction with marketing teams to oversee loyalty marketing and loyalty PR strategies.  

Collaborating with the tickets teams to enhance business growth and ticket sales by creating appealing schemes for return customers.  

Analyse and monitor data.

Integrating best practices and technologies to achieve KPIs within the loyalty programme’s continued optimisation.  

Requirements:

A proven self-starter with experience organising loyalty programmes or initiatives within sports, leisure, or entertainment industries essential.

Able to liaise with internal stakeholders and achieve success in a fast-paced environment.  

Able to demonstrate how your work sits within overall marketing and commercial strategies.  

Please note that due to the volume of submissions, only successful candidates who meet the exact requirements will be contacted. If you have not heard back within 10 days of submission, please assume that your application has been unsuccessful on this occasion.  

The Music Market/Arts and Media are an equal opportunities employer who supports diversity in the workplace.

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