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Head of International D2C

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Head of International D2C

Central London

Job Details

Our client, a global entertainment company are seeking a Head of International D2C to enhance the company’s D2C international presence through incisive strategy and coordination. This will involve communicating platform solutions and associated technologies and  co-ordinating global stores and campaigns.

Key Responsibilities will include:

  • Obtaining approvals from all parties involved with manufacturing deliverable, pricing and design with the collaboration of D2C operations.
  • Conducting cross market,coordinated campaigns that relate to associated revenue targets.
  • Liaising with both domestic and international marketing teams, as well as local territories to enhance the D2C function.
  • Coordinating global D2C campaigns across current markets to grow international revenue with key markets by 25% YoY.
  • Collaborating with analytics and finance teams to collate insights regarding sales, trends, audience demographics to be used to inform the markets as required.
  • Planning campaigns through holding weekly calls with key markets and answering queries as they arise.
  • Supporting the markets with pricing, sharing of best practice and all commercial initiatives.
  • Developing useful campaign project management tools.
  • Maximising campaign exposure to markets through compilation of global D2C schedule.
  • Identifying contemporary ecommerce opportunities.
  • Organising global D2C summit for key stakeholders to discuss strategy.
  • Engaging with new markets,working with other departments to advise the local infrastructure.
  • Ensuring all global and local stakeholders are aligned by using effective adoption and migration plans.
  • Work with international partner to meet revenue targets by delivering global campaigns.
  • Maximise revenue and margin from ‘ownership’ as it relates to ecommerce, having the right products at the right time and distributed in the most effective way, advising on d2c product and campaign offerings.



  • An ecommerce and commercial employment history, international experience desired.
  • Some experience in Merchandise and clothing is essential.
  • Experience using Magento, Shopify, and good working knowledge of Google Analytics, eCRM and an advanced internet user, familiar with all common browsers.
  • Advanced understanding of various ecommerce platforms and the consumer online experience.
  • Capable of pursuing a clear vision of what will drive results in a fast-paced environment.
  • D2C operations understanding and able to execute creative product ideation and campaigns.
  • Understanding of products P&Ls to monitor profitability and margin for the market.
  • Strong project management and planning skills.
  • Excellent presentation,communication skills and attention to detail.
  • Able to manage, coach and set goals for direct reports.
  • Good knowledge of ecommerce trends.


Job Type




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