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eCommerce Manager

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eCommerce Manager

Central London
TBC

Job Details

Our client, a creative writing course-provider within an established multi-disciplined entertainment/educational agency is seeking an eCommerce Manager to manage their website, optimise customer journey and SEO and drive sales.

 

Key Responsibilities

  • Day-to-day running of company website including proposition, sales, optimisation and UX.
  • Improving the online customer experience using a highly analytical mentality
  • Generating innovative ideas that will help materially grow company digital revenues.
  • Reporting to MD and working collaboratively with Website Designer, Digital Marketing Consultant as well as small team of full-time staff.
  • Managing, planning and delivering the marketing of courses to maximise sales, including home and landing page creation.
  • Developing propositions to extend reach and increase turnover.
  • Compiling accurate reports on site traffic and sales, identifying opportunities.
  • Optimising customer journey.
  • Working on segmentation tactics to drive sales, repurchase rates and loyalty.
  • Deciding on agreed set of trading and customer experience KPIs including sales, engage mentand dwell time, conversion etc.
  • Improving the conversion funnel from viewing our site pages to to paying-and-enrolling for courses. Carry out A/B tests on different initiatives.
  • Collaborating with website designer and team to ensure that eCommerce site carries high aesthetic standards and brand values and remains SEO friendly.
  • Requirements
  • Significantly experienced in eCommerce trading and customer optimisation.
  • Digital native with relevant technical expertise
  • Analytical by nature
  • Artistic and linguistically creative with the ability to write engaging copy tailored to each platform.
  • An enthusiastic and innovative thinker with the ability to multitask.
  • Someone with strong planning, organisational and problem-solving skills and a proactive attitude.
  • Willing to work in a small, start-up environment, drawn to the flexibility and pace.  
  • A strong interest in the creative arts and particularly books

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