Digital Marketing Manager

Our client, a global producer and distributor for music related audiovisual content, is looking to recruit a Digital Marketing Manager to plan, develop and execute the digital marketing strategy  for their product.

Key Responsibilities:

· Plan, create and execute digital marketing project plans.

· Create marketing assets to be used for marketing activity including advertising.

· Set up live advertising campaigns and optimise based on continually monitored effectiveness.

· Provide general social media support across the organisation.

· Create and manage email marketing campaigns/newsletters to drive awareness and sales.

· Online point of contact for label/artist management.

· Work closely with the Marketing Managers to:

- Ensure effective implementation of release campaigns and online marketing timelines

- Increase traffic and sales with creative digital marketing campaigns

- Use market data and insight to develop content strategy

- Support sales and marketing to ensure consistent messaging across all digital touch points

- Develop and manage content calendar

- Develop initiatives for business growth

· Oversee digital channels, analysing and strategising social, advertising and streaming action points for campaigns, advising on best practice, identifying opportunities and communicating results.

· Discuss campaign progress regularly with line manager and wider team.

· Create regular (and sometimes as hoc) performance and insight reports across all properties.

· Maintain knowledge of cutting edge digital,social and online marketing, identifying new methods, trends and technologies.

· Research and monitor market trends in technology and content distribution, identifying emerging business models, potential partners / prospects and prioritise opportunities accordingly.

· Present found opportunities and recommendations for action.

· Design, build and maintain websites

· Maintain relationships with partners and brainstorm creative campaigns and marketing ideas.

· Build brand recognition across all social platforms.

· Support and deputise for Director, Front line Content Marketing.

Candidate Requirements:

· A self-starter with experience working across multiple cultures and geographies.

· Clear track record in driving successful digital marketing and social campaigns for music releases.

· Experience of liaising effectively with Managers and Artists.

· A thorough understanding of release strategy.

· Great communication and interpersonal skills.

· A genuine interest in the digital landscape,capable of applying new findings to campaigns.

· In-depth knowledge of content management systems, web publishing tools, digital advertising, industry benchmarks,audience/data segmentation, ECRM strategy and execution, and SEO, SEM &PPC.

· Strong analytical ability & subsequent confidence in providing campaign analytics and insights, extracting and presenting headlines from raw data.

· Creative passion and flair, and quick to learn and adapt as required.

· Substantial experience in media/digital technology or online/mobile music/video services in a strategy or business development capacity.

· Proficiency in Adobe Creative Suite, Final Cut,Box, Google Drive, Google AdWords, Facebook Ads, Google Analytics, Mailchimp, Wix and PhotoShop; and familiar with platforms such as Spotify, YouTube and Apple Music.

· HTML/CSS knowledge for website building.

· Knowledge and experience in some of the following areas: social media business models, AR / VR, gaming, ad-supported media, e-commerce.

· Highly organised, with the ability to both lead and work as part of a team.

· Experience of negotiation throughout different levels of an organisation.

· Comfortable working under pressure in a constantly evolving environment.

· Passion for music and creating the best new experiences for fans.

· At least a basic understanding of content licensing and intellectual property.

· Knowledge of the global audiovisual market.

· Marketing qualification preferably to degree level.

· Experience of B2B and B2C marketing helpful but not essential.

· An understanding of the creative world across a range of media.