CRM & Consumer Marketing Manager 0079

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CRM & Consumer Marketing Manager 0079

Central London

Job Details

Our client, a successful record label, is seeking a CRM & Consumer Marketing Manager to manage and provide consumer relationship marketing service to both the label and their consumers.

Key responsibilities will include:

  • Devising CRM plans for key artists to increase fan base, developing CRM strategies across all channels.
  • Developing communication strategies to increase engagement, fan acquisition, and promote database growth using label CRM and new technologies.
  • Continually seek out and nurture CRM channel opportunities.
  • Collaborating with marketing and digital teams, providing expertise and meticulous execution of CRM campaigns.
  • Integrating latest technologies and trends into CRM strategies.
  • Cultivating competency using label CRM, analytics tools and technology stack, and providing day-today support to marketing teams for their campaign execution.
  • Producing in-depth data analytics to produce monthly performance reports and campaign analysis for label and artists.
  • Providing recommendations for the labels on and offline campaigns for their label marketing and digital teams.
  • Ensuring consumer data integrity with legal compliance.


  • Experience managing multiple accounts using CRM at a digital agency/entertainment/fashion industry.
  • Awareness of music culture, music trends, and youth culture.
  • Highly numerate and analytical with Previous experience working with CRM systems and delivering qualitative and quantitative analysis.
  • Awareness of current and emerging CRM technologies, data management systems, Google Analytics suits, Digital Technologies, CRM in social media.
  • Working knowledge of Google Analytics tools, tracking parameters and analysis.
  • Advanced IT skills including Microsoft Office suite.
  • Strong PowerPoint presentation and HTML coding skills.
  • Understanding of affiliate programs and data management experience desirable.
  • Able to make rational decisions using available data.
  • Capable of delivering on multiple projects with competing deadlines.
  • Happy to work alone or in a team.

Please note that due to the volume of submissions, only successful candidates who meet the exact requirements will be contacted. If you have not heard back within 10 days of submission, please assume that your application has been unsuccessful on this occasion.

The Music Market/Arts and Media are an equal opportunities employer who supports diversity in the workplace.


Job Type



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