Audience Manager

Our client, an iconic label is seeking a highly digitally competent Audience Manager to expand and engage audiences for mainly UK rap and pop artists.

Key responsibilities will include:

• Establishing growth and engagement strategies for assigned roster.
• Collaborating with creative, media planning, marketing, A&R, promotions and audience teams to enhance artist profile and identify opportunities for exposure.
• Conceiving and briefing initiatives that drive commercial growth across media and streaming platforms, through optimisation.
• Taking responsibility for audience strategies across social media, working closely with social media teams.
• Liaise with marketing and social media teams to ensure tone and voice is consistent.
• Commissioning bespoke content and tools for third party placement.
• Negotiating added media value around exclusive content.
• Managing relationships with key platforms with the aid of streaming teams.
• Integrating new digital deals/partnerships into promotional and marketing planning.
• Building productive relationships with a plethora of media that enhance audience growth.
• Taking responsibility for entire eCRM, direct to fans communications process.
• Ensuring data capture is optimised and communicated to marketing and promotions teams.
• Managing all aspects of website building, tracked link management and data capture etc. for artists.
• Updating knowledge of latest tech and media developments to inform future strategies.
• Providing reporting on growth and engagement across all relevant metrics.

Requirements:

• Music Industry digital marketing experience, ideally within a frontline label.
• Tech savvy; eCRM best practice, HTML & CSS and social media management.
• Software experience with Photoshop, Dreamweaver, Premier, Excel or similar.
• WordPress experience and knowledge of website building.
• Working knowledge of influencer marketing.
• Interest in UK rap and pop scene.
• Solid understanding of and passionate about music, data and the digital landscape.
• Proven existing relationships with digital platforms and social networks.
• Experience in teams delivering multiple fan partner activations.
• Excellent communication skills, both written and verbal.
• Adept at people management and relationship building.
• Highly organised, able to prioritise workload.

Please note that due to the volume of submissions, only successful candidates who meet the exact requirements will be contacted. If you have not heard back within 10 days of submission, please assume that your application has been unsuccessful on this occasion.

The Music Market/Arts and Media are an equal opportunities employer who supports diversity in the workplace.