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Email Production Coordinator14/05/2018
  • SectorDigital
  • TypePermanent
  • LocationLondon

Our client, a global music record company is looking for an Email Production Coordinator to join the expanding Digital team.

The main responsibilities of the role will include:

  • Build, QA, and deploy email campaigns for various artists/brands.
  • Maintain subscriber/purchaser data, imports, and segmentation using a combination of tools and databases.
  • Provide support and training for international users on our central email systems and CRM tools.
  • Manage email production process, receiving and trafficking requests, assigning production resources, organising production assets, and providing real-time direction to digital and production team members.
  • Set up, configure, and manage marketing automation campaigns.
  • Stay up to date with software, hardware, and email client spaces to adapt responsive templates and emails accordingly.
  • Execute a high-volume, high-quality workload for high-profile brands in a fast-pace, dynamic and creative environment. 
  • Escalate issues impacting production cycle dependencies and deadlines. 
  • Facilitate production calls to plan and prioritise requests and adjust course if business requires.
  • Act as the subject matter expert on email campaign operations – distribute, create, communicate and apply best practices and learnings to continually improve results.
  • Suggest operational and workflow improvements to constantly improve in-house production processes.
  • Work with stakeholders to compile relevant content and assets while managing expectations and production schedules.
  • Work with Digital Marketers and Campaign Managers to build and manage artists’ email editorial calendar.
  • Implement testing strategies, such as A/B testing, to optimise campaigns and programs.
  • Follow quality assurance plans and protocol to ensure flawless execution and deployment.
  • Act as a product owner, providing feedback to continually improve the client’s suite of CRM tools.
  • Assist stakeholders with testing and quality assurance for data management in acquisition campaigns.
The successful candidate must:

 

  • Have technical email production experience and proficient knowledge of CSS, HTML, Excel, responsive email design and Photoshop.
  • Be a resourceful problem-solver who quickly gathers information and is comfortable with new technologies and concepts.
  • Have strong knowledge of, and direct experience with enterprise-level Email Service Providers and CRM platforms (Salesforce Marketing Cloud/Exact Target a plus).
  • Have an understanding of email marketing concepts, metrics, tools, technology, KPIs and industry best practices, such as deliverability and sender reputation.
  • Have working knowledge of regulatory requirements as they relate to direct marketing and customer management programs (e.g., privacy regulations, CAN-SPAM Act, data management, etc.).
  • Be able to thrive and meet aggressive goals and timelines in a fast-paced high-volume, and ever-changing environment.
  • Be a results-oriented and highly motivated self-starter who can work independently to manage and prioritise multiple projects simultaneously.  
  • Have strong verbal and written communication skills.
  • Have excellent organisational skills and a very strong attention for detail.
  • Have a love of music, pop culture and understanding of the “fan” mentality.
  • Have 3+ years experience in email marketing production, preferably in conjunction with project, account or CRM management.

A Bachelor’s degree in marketing is preferred but not essential.

Please send all applications to helen@themusicmarket.co.uk. Due to the volume of applications, we cannot respond to every candidate that applies for this vacancy. Should you not hear from us within 10 working days, please assume you have been unsuccessful at this time. If you are already registered with us, please contact your consultant directly.

If you feel you have the necessary skills please click apply to email us our CV.apply button